两项新规齐发！剑指“大数据杀熟”

Core Viewpoint - The newly released regulations aim to address issues such as "refund only" and "lowest price across the network" in online trading platforms, as well as problems related to counterfeit goods and false marketing in live e-commerce [1][2]. Group 1: Platform Rules Supervision - The "Platform Rules Supervision Measures" were introduced to clarify the responsibilities and obligations of platform enterprises regarding platform rules [2]. - The measures focus on four key areas: enhancing transparency in rule-making, ensuring fairness in rule execution, protecting the rights of all parties, and establishing a multi-party supervision mechanism [2][3]. - Specific requirements include publicizing rules clearly, soliciting opinions from stakeholders, and ensuring that platforms inform users of any negative management measures taken against them [3][4]. Group 2: Live E-commerce Regulation - The "Live E-commerce Supervision Measures" aim to clarify the legal responsibilities of all participants in the live e-commerce ecosystem and strengthen ongoing regulation [5][6]. - The measures detail the responsibilities of various entities, including platform operators and live marketing personnel, across three stages: pre-event, during the event, and post-event [6]. - New regulatory tools will be introduced, including flow control mechanisms, to manage the unique characteristics of the live e-commerce industry [6]. Group 3: Future Directions - The new regulations will serve as a catalyst for further addressing issues in live e-commerce, such as false advertising and the sale of counterfeit goods [7]. - There will be a focus on enhancing content review responsibilities for platforms and improving the legal literacy and professional ethics of industry personnel [7].