Target(US:TGT) Prnewswire·2026-01-07 11:01Core Insights - Target Corporation is expanding its wellness assortment by 30% in 2026, introducing thousands of new items and more exclusive products to enhance its position as a destination for everyday wellbeing [1][5] Product Expansion - The wellness expansion is based on guest insights and cultural trends across various categories including food & beverage, baby, beauty, health, and apparel [3] - New products will be introduced in 2026 across owned brands and exclusive partnerships, as well as in categories like sporting goods and wearable tech [3] Accessibility and Affordability - Target aims to provide high-quality wellness products at great prices, with thousands of items priced under $10 [4][5] - Target Wellness Week, running until January 10, offers additional savings on wellness brands and personalized deals for Target Circle 360 members [4] Unique Wellness Experience - The wellness experience includes new ways for guests to discover products both in-store and online, with a focus on personalized shopping experiences [5][7] - The expanded assortment includes exclusive retail debuts and new options in protein snacks, supplements, functional beverages, family wellness products, skincare, and performance-ready apparel [6] Marketing and Engagement - Target is launching a new marketing campaign titled "Wellness, Perfectly Picked for You," which highlights new brands and exclusive products tailored to guests' lifestyles [8] - The company will host in-store wellness events featuring product sampling and giveaways on specific dates in January [8]