Happy Belly Food Group's Multi-Unit Franchisee for Heal Wellness QSR in Alberta Secures 11th Real-Estate Location

Core Insights - Happy Belly Food Group Inc. announces the opening of its 11th real estate location for Heal Wellness in Alberta, advancing its growth strategy in the smoothie and açaí bowl market across North America [1][4] - Heal Wellness is rapidly expanding, with 30 locations currently open and over 178 in development, contributing to Happy Belly's portfolio of 666 retail franchise locations [4] Group 1: Company Expansion - The new location in Country Hills, Calgary, is strategically chosen for its alignment with health-conscious consumer behavior and dense residential growth [3] - Country Hills is expected to generate consistent demand due to its proximity to major retail areas, gyms, and schools, making it a low-risk market for the smoothie and wellness concept [3][4] Group 2: Brand Positioning - Heal Wellness focuses on providing quick, fresh wellness foods, emphasizing clean ingredients and a better-for-you lifestyle [7] - The brand's offerings include a diverse range of smoothie bowls and smoothies, crafted with superfood ingredients to support an active lifestyle [7] Group 3: Leadership Perspective - Sean Black, CEO of Happy Belly, emphasizes the company's commitment to pairing strong franchise partners with attractive locations to drive growth [3] - The company is optimistic about its growth trajectory, indicating that it is "just getting started" in its expansion efforts [6]