OPPO确认realme回归：一场“迟到”的收缩

Core Viewpoint - OPPO has confirmed the return of realme as a sub-brand, indicating a strategic consolidation to focus resources and expand in the global market [1] Group 1: Company Strategy - OPPO's organizational adjustments are impacting the industry, particularly affecting mid-tier smartphone brands due to rising supply chain costs [1] - The integration of realme into OPPO aims to enhance resource allocation and collaborative efforts [1] Group 2: Personnel Changes - Li Bingzhong has been appointed as the Senior Vice President of OPPO, overseeing the operations of sub-brands OnePlus and realme, reporting directly to OPPO's founder Chen Mingyong [1] - Internal sources from realme indicate that the integration process is ongoing, with a focus on resource consolidation and coordinated operations [1]