连云港海州：151家门店迎家电数码“焕新”高峰

Core Insights - The launch of the "old-for-new" subsidy program in Lianyungang City has significantly boosted consumer spending in the Haizhou district, with a total subsidy fund usage of 530,000 yuan during the New Year holiday, leading to 4.4 million yuan in effective consumption [1][3] Group 1: Subsidy Program Impact - The "old-for-new" subsidy program officially started on January 1, 2026, with 151 participating stores in Haizhou, becoming a key area for policy implementation [1] - The program has led to a 300% increase in inquiries and transactions related to the "old-for-new" initiative compared to regular weekends [5] Group 2: Consumer Behavior - Consumers are taking advantage of multiple discounts, including government subsidies, store promotions, and manufacturer discounts, resulting in significant savings on new appliances [3][5] - High-demand products include large appliances like televisions, refrigerators, and washing machines, with notable sales increases for specific brands such as Hisense air conditioners (up 102%) and Huawei smartphones (up 45%) [5] Group 3: Program Details - The subsidy program will run until December 31, 2026, covering six categories of home appliances and four categories of digital products, with a 15% subsidy on eligible items [5] - Consumers can receive a subsidy of up to 1,500 yuan for home appliances and 500 yuan for digital products, with a limit of one subsidy per product category per consumer [5] Group 4: Economic and Environmental Benefits - The program is designed to stimulate consumer spending while promoting the adoption of green and smart products, benefiting both residents and the local economy [5]