Group 1 - A large second-hand housing trading platform has reportedly assigned its stores a "price reduction task," requiring them to persuade a certain number of homeowners to lower their listing prices by approximately 7% daily [2] - If the daily target is not met, store managers must report to superiors and communicate with homeowners about price reductions before they can leave for the day [2] - Different real estate agents have provided varying responses to this issue, with some confirming that such tasks were previously implemented but have since been canceled this year [2] Group 2 - Some real estate agents indicated that the current market has an abundance of second-hand housing listings, leading them to prioritize serving homeowners who are genuinely interested in selling and flexible on pricing [2] - Reports suggest that some agents in the second-hand housing market do not receive a base salary but operate on a loan system, where they are given a minimum wage upfront that is deducted once they make a sale [2] - In response to these practices, various policies have been introduced across multiple regions, including a September 2025 initiative from the Beijing Real Estate Brokerage Industry Association, which prohibits misleading practices and pressure tactics on homeowners [3]
二手房中介有“降价KPI”？ 此前有出现过 但今年已不允许
Xi Niu Cai Jing·2026-01-07 11:33