两部门联合发布《直播电商监督管理办法》

Group 1 - The core viewpoint of the article is the introduction of the "Live E-commerce Supervision Management Measures" by the State Administration for Market Regulation and the National Internet Information Office, aimed at establishing a clear governance system for the live e-commerce industry [1][2] Group 2 - The measures emphasize the importance of accountability among all parties involved in live e-commerce, detailing the legal responsibilities of platform operators, live stream operators, marketing personnel, and service agencies across pre, during, and post-operations [1] - The regulation introduces innovative supervisory tools, including flow management mechanisms, requiring platform operators to take timely actions against violations reported by regulatory departments [2] - The measures address technological advancements by regulating AI-generated content in live streaming, mandating clear identification of AI-generated images and videos to prevent misinformation [2] - The regulation promotes collaborative governance by establishing mechanisms for information sharing and joint actions between regulatory departments and platforms, enhancing overall regulatory effectiveness [2]