从消费“流量”到发展“增量”——许昌推广胖东来式服务观察

Core Insights - The article highlights the success of the local retail enterprise, Pang Donglai, in enhancing service culture in Xuchang, which has become a key attraction for tourists and a model for service upgrades in the city [1][3]. Group 1: Business Impact - Pang Donglai has transformed from a comprehensive supermarket into a service culture, becoming a must-visit for tourists in Xuchang [1]. - The supermarket's success has inspired other local businesses, such as Guofu Farm, to adopt similar service principles, contributing to a vibrant local retail environment [3]. - Xuchang aims to establish itself as a "benchmark city for quality consumption," leveraging Pang Donglai's model to stimulate market vitality [3][5]. Group 2: Economic Growth - In the first eleven months of 2025, Xuchang received 49.82 million tourists, generating a total revenue of 34.87 billion yuan, reflecting a year-on-year growth of 6.9% and 7.2% respectively [5]. - The local retail sales reached 171.52 billion yuan from January to November 2025, with a year-on-year increase of 7.4%, leading the growth in Henan province [8]. Group 3: Service Innovation - The city government is promoting the "Pang Donglai service model" by optimizing the business environment and enhancing service standards across various sectors [6][8]. - New service offerings, such as free value-added services in hotels and enhanced customer experiences, are being implemented to attract and retain visitors [6][8]. - The focus is on creating a high-quality service ecosystem that extends beyond retail to encompass tourism and hospitality, aiming for a shift from attracting visitors for a single store to creating a comprehensive city experience [8].