广东推动年菜入沪 拓展长三角消费市场

Core Viewpoint - The "Guangdong Year Cuisine Marketing Action" was launched in Guangzhou, aiming to promote Guangdong's traditional dishes in Shanghai and the Yangtze River Delta market through the establishment of the "Guangdong-Shanghai Year Cuisine Industry Alliance" [1][3]. Group 1: Industry Development - The Guangdong Year Cuisine Industry Alliance was officially established to enhance the marketing and distribution of Guangdong's traditional dishes [3]. - Guangdong plans to form a specialized marketing team to ensure efficient production and sales connections, aiming to create a high-quality development platform for agriculture between Guangdong and Shanghai [3][4]. - A "Guangdong Year Cuisine Selection Standard" and an "Annual Top 20 Products List" will be released in Shanghai in mid-January [3]. Group 2: Market Strategy - The Guangdong Year Cuisine Festival will commence in late January, featuring a themed area in Shanghai's core business districts and launching an online marketplace for Guangdong year cuisine [3]. - The collaboration between Guangdong and Shanghai leverages the strong complementary nature of their industries and the significant cultural integration potential [3]. Group 3: Resource Integration - The Guangdong Provincial Agricultural Office aims to integrate resources in production, circulation, technology, talent, media, and finance through the "Media+" initiative to expand the sales radius of Guangdong year cuisine [4]. - The "Media+" initiative was fully implemented last year to empower the high-quality development of rural areas, transforming mainstream media into strategic partners for rural revitalization [4].