宜家宣布将关闭7家线下门店，涉及江苏2家

Core Viewpoint - IKEA China announced the closure of seven offline stores starting February 2, 2026, as part of its strategic adjustment in response to global economic uncertainties and changing consumer behaviors [1][2][5]. Group 1: Store Closures - The affected stores include locations in Shanghai Baoshan, Guangzhou Panyu, Tianjin Zhongbei, Nantong, Xuzhou, Ningbo, and Harbin [1][5]. - The Xuzhou store, which opened on October 26, 2018, was a popular destination for local consumers, featuring over 500 furniture displays and various services [1][2]. Group 2: Reasons for Closure - IKEA China cited unprecedented transformations in the retail industry due to global economic uncertainty and digitalization as key reasons for the store closures [2][4]. - The company is focusing on optimizing its business portfolio and channel layout to better meet customer needs [2][4]. Group 3: Future Strategy - Post-closure, consumers in the affected areas can still access IKEA products through various online platforms, including the IKEA website, app, and major e-commerce sites [2][5]. - IKEA plans to shift from large-scale expansion to targeted growth, with a focus on Beijing and Shenzhen, aiming to open over ten small stores in the next two years [2][5]. - The company emphasizes a commitment to sustainable growth and enhancing customer experience through localized branding and affordable home solutions [4][5].