两轮裁员后，realme将回归OPPO

Core Viewpoint - OPPO has announced that realme will return as a sub-brand under its umbrella to enhance resource integration and collaboration, confirmed by OPPO insiders [2]. Group 1: Company Restructuring - The internal communication from OPPO states that OPPO, realme, and OnePlus will work together to provide more innovative and differentiated products and better services to global users [2]. - Realme has undergone significant layoffs in late 2025, particularly affecting hardware, structure, and software R&D departments, with some departments experiencing over 50% layoffs [2][3]. - A realme employee indicated that the layoffs were attributed to poor sales performance and necessary cost-cutting measures, with the company planning to adjust its product lines [3]. Group 2: Sales Performance - Despite the layoffs, realme's management described the personnel changes as normal year-end adjustments, and preparations for the Neo product launch in January 2026 are ongoing [3]. - Internal discussions within realme highlighted ongoing concerns about poor sales, with a notable mention of the company's global smartphone sales surpassing 300 million units as of August 5, 2025 [3]. Group 3: Market Position and Strategy - Realme initially launched in the Indian market, with its first product, Realme 1, exclusively available on Amazon India, before returning to the Chinese market in May 2019 [4]. - As of the end of 2025, India remains realme's largest single market globally, and the specifics of how the merger with OPPO will affect its operations in China are still being determined [4].