US online holiday spending hits record levels despite slower growth, Adobe says

Core Insights - U.S. online holiday spending growth experienced a slowdown in the 2025 season, according to Adobe Analytics data, despite shoppers achieving record spending levels driven by significant discounts and increased adoption of buy-now-pay-later options [1] Group 1: Spending Trends - Online holiday spending growth decelerated in 2025 compared to previous years, indicating a shift in consumer behavior [1] - Shoppers set a record for online spending, highlighting a strong demand despite the overall growth slowdown [1] Group 2: Discounts and Payment Options - The record spending was supported by steep discounts offered by retailers, which played a crucial role in attracting consumers [1] - The wider use of buy-now-pay-later services contributed to the increased spending, suggesting a change in payment preferences among consumers [1]