Feng Huang Wang·2026-01-07 12:58Core Viewpoint - The implementation of the half-price purchase tax policy for new energy vehicles and adjustments to the "two new" subsidy policies have introduced new variables for the domestic automotive market in 2026, leading to divergent sales targets among traditional and new car manufacturers [1] Traditional Automakers - Geely has set the highest sales target for 2026 at 3.45 million units, with a growth rate of 14%, including 2.75 million for the Geely brand, 300,000 for Zeekr, and 400,000 for Lynk & Co [3] - Dongfeng Group aims for a total sales target of 3.25 million units in 2026, with an estimated growth rate of 30%, and plans to sell 1.7 million new energy vehicles, reflecting a 63% increase [4] - Chery Group has set a target of 3.2 million units for 2026, a 14% increase from 2025, with its five brands aiming for a combined sales target of 3 million units [4] - Great Wall Motors has lowered its 2026 sales target from 2.49 million to 1.8 million units, reflecting a 36% increase from the previous year, while maintaining its net profit target [4] New Automakers - Leap Motor has set an aggressive target of 1 million units for 2026, representing a 68% increase from the previous year, following a record sales performance in 2025 [5][6] - Xiaomi aims for a sales target of 550,000 units in 2026, a 34% increase from 2025, with plans to launch new models including the SU7 [6] - NIO has set a target of 456,000 to 489,000 units for 2026, with a growth rate of 40-50%, and plans to introduce several new models [6] Market Outlook - The automotive market is expected to experience a "front low and back high" trend in 2026, with overall growth driven by supportive national policies, including the continuation of the vehicle replacement subsidy policy [7] - Industry experts predict that the overall growth rate of the automotive market in 2026 will exceed zero growth, with January expected to show strong sales performance [7]