Mei Ri Jing Ji Xin Wen·2026-01-07 13:08Core Insights - The shooting game genre is projected to be the fastest-growing category in the gaming industry by the end of 2025, contributing significantly to revenue growth in China [1][2] - The market for shooting games is expanding beyond traditional players, with both major companies and smaller teams innovating and creating a diverse competitive landscape [1][2] Market Performance - The global shooting game market reached $72.68 billion in 2024 and is expected to grow to $192.9 billion by 2032, with a compound annual growth rate (CAGR) of 13% [3] - Major titles like EA's "Battlefield 6" have achieved rapid sales milestones, with over 7 million copies sold shortly after release, indicating strong market demand [2][3] Innovation and Gameplay - The shooting genre is experiencing a diversification of gameplay mechanics, with new titles introducing unique features that cater to different user segments [3][4] - Games like "Borderlands 4" and "Doom: Dark Ages" showcase innovative gameplay that enhances user experience and meets varied player preferences [3][4] Cross-Platform Integration - The integration of cross-platform capabilities is crucial for market expansion, with companies like Tencent and NetEase leading the way in creating multi-platform ecosystems [6][7] - Tencent's "Valorant" mobile version has successfully replicated the PC gaming experience, attracting a significant number of new users [5][6] Future Outlook - The sustainability of the shooting genre's advantages relies on continuous innovation in esports ecosystems and cross-platform strategies [7] - Upcoming titles such as Tencent's "Counter-Strike: Future" and NetEase's expansion of "Outsiders" are expected to enhance user retention and market presence [7][8]