SUNING.COM(SZ:002024) Xin Lang Cai Jing·2026-01-07 13:27Group 1 - The first batch of digital subsidies for home appliances in Shanghai was successfully distributed on January 7, 2026, benefiting over 21.95 million people with a total sales volume exceeding 121.23 billion yuan in 2025 [1][4] - Suning.com generated its first subsidy order on the same day, with a customer purchasing a high-end refrigerator at a discounted price after applying for subsidies, demonstrating the effectiveness of the subsidy program [3] - The subsidy policy covers various home appliances, encouraging the consumption of energy-efficient and smart products, while also enhancing the "trade-in" service system for consumers [3][4] Group 2 - In 2025, the trade-in program for home appliances and household goods involved 4.9 million units, contributing to a sales increase of 21.2 billion yuan, with 1.47 million participants specifically in home appliances [4] - The retail sales of consumer goods in Shanghai grew by 5% year-on-year from January to November 2025, surpassing the national average by 1 percentage point, with the trade-in program contributing 2.7 percentage points to this growth [2][4]