以演促游兴产业 广西南宁文旅市集撬动新年消费热潮

Core Insights - The article highlights the successful integration of cultural and tourism activities in Nanning, Guangxi, through the "performance-driven tourism" model, showcasing the potential of the "cultural tourism +" approach to stimulate local consumption and enhance city vibrancy [1][5]. Group 1: Event Highlights - The "Mars Melody" concert by Hua Chenyu on January 2, 2026, attracted a large audience, with a vibrant atmosphere both inside the venue and at the accompanying "travel with the concert" themed cultural tourism market [2]. - The themed market, organized by the Nanning Cultural, Radio, Television and Tourism Bureau and operated by Nanning Cultural Tourism Group, combined the city's charm with concert traffic, offering local delicacies and cultural souvenirs [2][4]. Group 2: Economic Impact - The "Weiyonghui" fan community was upgraded to "Yongyouhui," indicating a shift towards a more systematic and digital fan engagement model, which has already generated over 22.4 million RMB in sales by integrating various tourism-related resources [4]. - The event and market activities are part of a broader strategy to enhance the local economy by leveraging concerts and cultural events to drive tourism and consumption [5]. Group 3: Technological Integration - The "Smart Travel Nanning" AI project was introduced at the cultural tourism market, aiming to create an intelligent service ecosystem that covers the entire travel journey, enhancing the visitor experience through technology [4]. - The project focuses on integrating tourism resources and commercial ecosystems through a comprehensive data platform, showcasing the city's commitment to technological advancement in the tourism sector [4]. Group 4: Future Development Plans - Nanning Cultural Tourism Group plans to continue developing the "cultural tourism + sports + community + artificial intelligence" model, aiming to establish Nanning as a national tourism hub and regional international tourism center [5]. - The strategy includes attracting major concerts, creating proprietary event IPs, and enhancing community commercial operations to further enrich the "travel with the concert" concept [5].