realme将回归OPPO成为旗下子品牌,OPPO:进一步协同作战、整合资源
Xin Lang Cai Jing·2026-01-07 13:45

Core Viewpoint - OPPO has announced that realme will return as a sub-brand under its umbrella to enhance resource integration and collaboration, aiming to provide more innovative and differentiated products and services to global users [1][2]. Group 1: Company Structure and Leadership - realme, founded in May 2018 by former OPPO Vice President Li Bingzhong, will now be led by him as it becomes a sub-brand of OPPO [1][2]. - OnePlus China President Li Jie will retain his responsibilities, indicating a stable leadership structure within the OPPO ecosystem [1][2]. Group 2: Product Strategy and Market Position - realme will continue to release new products as scheduled and will fully integrate into OPPO's after-sales service system, enhancing customer support [1][2]. - The brand's strategy focuses on offering competitive products with high cost-performance, maintaining its "dare to upgrade" philosophy [1][2]. Group 3: Market Conditions and Future Outlook - The market is facing significant cost and competitive pressures, but realme aims to ensure healthy operations while delivering superior products [1][2]. - There were rumors of layoffs at realme, which the company clarified as normal year-end personnel changes, emphasizing that business operations remain stable [1][2].

realme将回归OPPO成为旗下子品牌,OPPO:进一步协同作战、整合资源 - Reportify