报告显示:我国图书零售市场全面进入“内容驱动”阶段
Xin Lang Cai Jing·2026-01-07 13:53
Core Insights - The report indicates that by 2025, content e-commerce will account for over 40% of the overall book retail market, surpassing platform e-commerce to become the largest retail channel segment [1] - This shift reflects a comprehensive transition of the book retail market into a "content-driven" phase, with content related to emotions and functions driving the market significantly [1] - There is a structural change in the landscape of public attention and purchasing decision-making [1]