热搜第一!三四十元的面,浇头汤底均是袋装,消费者称“看到后厨堆满塑料袋”,和府捞面回应:当天制作,非预制菜
Mei Ri Jing Ji Xin Wen·2026-01-07 13:53

Core Viewpoint - The controversy surrounding HeFu LaoMian's use of pre-packaged ingredients has led to consumer dissatisfaction, questioning the value of their offerings compared to the price charged for the meals [2][12][15]. Group 1: Consumer Feedback - Multiple consumers have reported that HeFu LaoMian's dishes, priced around 30-40 yuan, consist of pre-packaged toppings and broth, likening it to eating instant noodles at a high price [2][4]. - Observations from a visit to various HeFu LaoMian locations revealed that the kitchen staff primarily used pre-packaged ingredients, raising concerns about the freshness and authenticity of the meals [4][8]. - Social media platforms have seen a surge of complaints regarding the high prices and perceived low quality of the food, with some users suggesting that the meals do not justify their cost [8][12]. Group 2: Company Response and Positioning - In response to the criticisms, HeFu LaoMian stated that their products are made fresh daily and clarified that their central kitchen's operations do not classify as pre-packaged meals according to upcoming regulatory definitions [6]. - The company has previously faced scrutiny for advertising violations, including misleading claims about their brand status, resulting in fines from regulatory authorities [13]. - HeFu LaoMian has attempted to innovate by launching new store formats that emphasize freshly cooked ingredients, aiming to align their offerings with a healthier image [14][15]. Group 3: Company Background and Market Position - HeFu LaoMian, established in 2012, has grown to become a significant player in the market, with a valuation of 7 billion yuan and over 600 locations across 80 cities [14]. - The company has attracted substantial investment from notable backers such as Tencent and Alibaba, indicating strong market confidence [14]. - HeFu LaoMian's operational model is based on a centralized kitchen system, which, while efficient, has led to a disconnect between their branding as a health-focused establishment and the reality of their food preparation methods [15].