First Watch Brings a Fresh Take on Breakfast to the Heart of Back Bay

Core Insights - First Watch has opened a new location in Boston's Back Bay, expanding its presence in New England after a successful launch in Hanover in January 2025 [1][12] Company Expansion - The new restaurant on Boylston Street spans 3,100 square feet and accommodates 130 guests, featuring an outdoor patio and a full interior bar [2] - This location includes a custom Boston-inspired mural and signage created by local artist Blind Fox, emphasizing the brand's commitment to local culture [2] Menu and Offerings - First Watch is recognized for its chef-driven breakfast and brunch menu, with all dishes made to order using fresh ingredients, avoiding heat lamps, microwaves, or deep fryers [3] - Popular menu items include Avocado Toast, Lemon Ricotta Pancakes, and the signature Million Dollar Bacon, along with lunch options like the Pesto Chicken Quinoa Bowl [3] Community Engagement - The Boylston team will offer fresh juices made from fruits and vegetables, and promote socially responsible coffee sourced from women farmers in South America [4] - To celebrate the opening, customers dining in from January 7 to January 9 will receive a complimentary cup of Project Sunrise coffee [4] Opening Ceremony - A "first pour" ceremony was held to commemorate the opening, attended by the restaurant's leadership and state representatives, highlighting community engagement efforts [5] Company Philosophy and Recognition - First Watch operates over 620 restaurants across 32 states, guided by a "Follow the Sun" culinary philosophy, rotating its menu five times a year to feature seasonal ingredients [7] - The company has raised over $1.7 million for community causes and has received numerous awards, including being named the 1 Best Breakfast by Newsweek's Readers' Choice Awards in 2025 [7]