Spotify makes it easier for creators to earn, reveals $10 billion podcast spend
SpotifySpotify(US:SPOT) Reuters·2026-01-07 14:03

Core Insights - Spotify is expanding its monetization program for creators to enhance its competitive edge against YouTube and Netflix in the growing market [1] Group 1 - The company is introducing new tools specifically designed for video podcasters [1] - The expansion of the monetization program aims to attract more creators to the platform [1] - This strategic move is part of Spotify's efforts to capture a larger share of the booming content creation market [1]