跨城观赛成年轻新风尚

Core Insights - Cultural and entertainment consumption is a significant indicator of regional development and residents' quality of life, contributing to economic structure upgrades and cultural soft power enhancement [1] Group 1: Market Trends - The cultural and entertainment consumption market in Jiangsu has been expanding, with a shift from basic needs to enjoyment-oriented spending, as 25.8% of surveyed households plan to prioritize cultural entertainment as a high consumption item by 2025 [1] - By 2026, cultural entertainment is expected to rank fifth in consumption priorities among residents [1] Group 2: Film Industry - The film industry leads the cultural entertainment market in Jiangsu, with a selection rate of 58%, making it the most popular form of entertainment, surpassing concerts and sports events [2] - Female consumers show a higher preference for movies, with a participation rate 4.4 percentage points higher than males, while the age group of 36 to 45 years has a participation rate of 65.4%, significantly higher than other age groups [2] Group 3: Sports Events - Sports events are emerging as a crucial growth area in cultural entertainment consumption, driven by the "National Fitness" strategy and increased health awareness among residents, particularly the youth [3] - 19.8% of respondents consider participating in or watching sports events as a primary cultural entertainment consumption item, with 23.9% willing to travel for events, indicating strong market potential [3] Group 4: Digital Culture and Tourism - The dual forces of consumption upgrading and digital technology development are shifting consumer preferences from ownership to experiential participation, creating growth opportunities in digital culture and cultural tourism [4] - 31.7% of respondents plan to increase spending in digital culture and cultural tourism, with younger consumers showing a higher inclination towards digital culture (35.5%) compared to older consumers, who prioritize travel experiences (40.9%) [4]