云南楚雄：千年彝绣变身时尚产业 “十四五”产值破11亿元

Core Insights - The Yunnan Chuxiong Yi embroidery cultural industry has transformed into a fashionable industry, with output value increasing from 800 million yuan in 2022 to 1.15 billion yuan during the 14th Five-Year Plan period, marking a growth of 43.75% [1] - The number of operating entities in the industry surged from 538 to 2,233, representing a 315% increase [1] - Overseas sales have grown by 41% year-on-year, indicating a strong international market presence [1] Group 1: Industry Development - Chuxiong Yi Autonomous Prefecture has positioned the Yi embroidery cultural industry as a core driver for inheriting intangible cultural heritage, empowering rural revitalization, and deepening cultural exchanges [3] - The local government has established a dedicated working group for the Yi embroidery cultural industry and introduced a "1+1+N" policy framework, including 11 support measures such as "Yi Embroidery Loan" and "Yi Embroidery Insurance" [3] - A total of 4.52 billion yuan in preferential loans have been issued since the beginning of the 14th Five-Year Plan, along with 1.58 billion yuan in risk protection for embroiderers [3] Group 2: Spatial and Economic Impact - The prefecture has developed an industrial ecosystem with new embroidery workshops (513) and embroidery studios (77), ensuring that every village has a workshop and every county has enterprises [3] - Chuxiong has successfully launched brand events like "Chuxiong Fashion Week" and "Silk Road Cloud Garment Cultural Festival," which have gained influence across South Asia, Southeast Asia, and various provinces in China [3] - The Yi embroidery works have been showcased at international fashion weeks in New York, Milan, and Paris, with 32 cultural dissemination stations established overseas, and related cultural products sold in 45 countries [3][4] Group 3: Standardization and Employment - The prefecture has led the nation in establishing standards for Yi embroidery, with the "Chuxiong Yi Embroidery" collective trademark recognized as the only public brand for intangible cultural heritage in the country [4] - Approximately 62,000 embroiderers benefit from stable income through Yi embroidery, and over 2,000 disabled individuals have found employment nearby, illustrating the industry's role in improving livelihoods [4]