Group 1 - OPPO is integrating its internal brands, with realme returning as a sub-brand under OPPO to enhance resource coordination and strategic collaboration [1] - The CEO of realme, Li Bingzhong, will lead the overall sub-brand business of OPPO, while OnePlus China President Li Jie will maintain his responsibilities [1] - Previously, OPPO, realme, and OnePlus operated independently, sharing only technology and supply chain resources, which led to internal competition and increased costs [1][2] Group 2 - OnePlus's return to OPPO has shown positive effects, with a reported 42.3% year-on-year increase in sales for 2025, particularly among users under 24 years old, whose numbers grew by 106% [2] - In contrast, realme's sales have been relatively weaker, with a projected 3% year-on-year growth for 2025, and it is facing internal competition with overlapping product offerings [2][3] - The rising storage prices and the need to streamline operations are driving the OPPO group to accelerate internal brand and product integration to mitigate cost pressures [2][3]
OPPO系加速内部整合 realme将回归OPPO
Zheng Quan Shi Bao Wang·2026-01-07 14:54