人民币不容蹭流量

Core Viewpoint - The recent controversy surrounding a bottled water product using a design similar to the 20 yuan banknote highlights the misuse of RMB imagery in marketing, emphasizing the legal boundaries that protect the integrity of the currency [1][2]. Group 1: Legal and Regulatory Aspects - The use of RMB imagery in commercial products is illegal and undermines the authority and seriousness of the currency, which is a symbol of national economic sovereignty [2]. - The 2019 "Regulations on the Use of RMB Images" explicitly prohibits the use of RMB designs on various products, requiring businesses to apply for legal usage [2]. - There have been numerous penalties issued since 2025 for violations of these regulations, indicating that legal compliance is paramount in marketing strategies [2]. Group 2: Industry and Business Conduct - Businesses are urged to abandon risky marketing tactics that skirt legal boundaries and to operate within ethical and legal frameworks [4]. - Companies should focus on legitimate marketing strategies that respect the authority of the RMB, rather than exploiting its recognition for short-term gains [4]. Group 3: Public Awareness and Responsibility - The public is encouraged to be vigilant and report any violations related to the misuse of RMB imagery, playing a crucial role in safeguarding the currency's integrity [5]. - Protecting the proper use of RMB imagery is essential for maintaining national financial security, and the public's involvement is vital in this effort [5].