AI才是大数据“杀熟”的真正克星

Group 1 - The National Market Supervision Administration and the National Internet Information Office have jointly issued the "Regulations on the Supervision and Management of Online Trading Platform Rules," aimed at standardizing the formulation, modification, and execution of rules on online trading platforms, maintaining order in online transactions, and protecting the legitimate rights and interests of all parties involved in online trading. The regulation prohibiting platforms from implementing big data "price discrimination" has attracted public attention [2] - Big data "price discrimination" has been a hot topic in public discourse. In addition to legal regulations, it can also be addressed through continuously evolving technological means. For instance, the application of "whole network price comparison" has existed for a long time but has not gained significant traction. However, with the development of artificial intelligence, price comparison has become much simpler, as demonstrated by a recent platform that launched an AI mobile assistant capable of simulating user actions to compare prices across multiple apps [2] - The AI assistant could potentially become a new entry point for consumers using the internet, offering a more convenient solution to big data "price discrimination." Consumers may simply instruct their AI assistant to find the cheapest flight, even consulting their friends' AI assistants for price comparisons [2] Group 2 - Technological advancements can create new challenges. It is generally believed that the excess profits from big data "price discrimination" are obtained by merchants and platforms through gathering more consumer information to set different prices. However, practical business experiences show that the technological benefits are quickly returned to consumers through competition [3] - In competitive markets, when operators gain more profits through big data "price discrimination," they have the motivation to expand market share by subsidizing prices to attract other consumers. For example, in recent food delivery battles, companies like Alibaba and Meituan have spent substantial amounts, benefiting consumers [3] - The practice of big data "price discrimination" can ultimately benefit price-sensitive consumers and expand the overall market size. This mechanism can be viewed as a market-driven "Robin Hood" approach, redistributing wealth from less price-sensitive consumers to those who are more price-sensitive [4]