Omnicom Unveils the New Omni: an AI-Driven Marketing Intelligence Platform Delivering Measurable Sales Growth for Brands

Core Insights - The new Omni platform integrates Omnicom's strengths with those of Interpublic, enhancing creativity, media, data, and AI to support brands in a complex marketing ecosystem [1][2] - Omni serves as a unified operating system that connects strategy, execution, and performance, enabling clients to make informed decisions and achieve measurable outcomes [2][4] Data and Identity - Omni's data foundation is built on Acxiom RealID™, which includes 2.6 billion verified global IDs and trillions of media and commerce signals, providing a comprehensive view of consumer behavior [5][6] - The platform's identity infrastructure is the largest in the industry, enhancing decision-making with a consistent source of truth [5][6] Creativity and Workflow - Omni incorporates AI tools that enhance creative processes, allowing for 25-55% faster production while maintaining human creativity at the forefront [7] - The platform promotes a connected workflow across various marketing functions, reducing manual handoffs and enabling seamless collaboration [8] Decision Support and Flexibility - AI within Omni supports decision-making by providing insights and recommendations while ensuring human oversight remains central [9] - The platform's open architecture allows for integration with existing marketing technologies, offering clients flexibility and accommodating diverse needs [10] Marketing Expertise - Omni is designed for marketing professionals, reducing complexity and fostering closer alignment between strategy, creativity, and execution [11] - The platform connects all marketing signals and outcomes in real-time, enhancing alignment and delivering superior results [12]