多家企业回应空调涨价 行业加速转向“以智换利”

Group 1 - Major air conditioning companies, including Midea and Meibo, have announced price increases, with Midea implementing a "tiered" price increase strategy and Meibo raising prices by 5% across all products [1] - Other brands, such as Aux, have also indicated price hikes, raising concerns about the overall price trend in the air conditioning industry [1] - The fluctuation in raw material prices, particularly copper and aluminum, is cited as a key factor driving these price adjustments, with expectations of further increases by 2026 [2][3] Group 2 - Gree Electric Appliances has committed to not raising prices for its home air conditioners, emphasizing a focus on benefiting consumers in response to national subsidy policies [2] - Hisense has stated that while there is significant pressure from rising raw material costs, it will maintain stable pricing for its products [2] - Industry experts suggest that the air conditioning sector is transitioning from a strategy of "price for volume" to "intelligence for profit," with a focus on innovation and artificial intelligence to enhance product value [3][4] Group 3 - The air conditioning industry is expected to undergo significant restructuring by 2026, with leading companies leveraging diverse strategies such as scale procurement and supply chain management to mitigate cost pressures [3] - The introduction of high-end, intelligent products is seen as a crucial opportunity for companies to improve average product prices and profitability, supported by ongoing government subsidies for energy-efficient appliances [4] - The current price increases reflect a deeper evolution in the competitive logic of the home appliance industry, driven by cost pressures, policy opportunities, and market consolidation [4]