力生制药张平：守正破局并行 “三鱼”游新潮

Core Viewpoint - The article highlights the evolution and modernization of Lisheng Pharmaceutical, emphasizing its commitment to public health and innovation while maintaining its historical roots through the "Three Fish" brand established in 1930 [1][2]. Group 1: Company History and Philosophy - Lisheng Pharmaceutical was founded in 1930 to address the lack of affordable medicine for the public, with the "Three Fish" trademark symbolizing its commitment to making medicine accessible [2]. - The company's philosophy of "for the people" has been a guiding principle, focusing on the integration of raw materials and formulations to ensure affordability and availability of medications [2]. Group 2: Innovation and Product Development - Lisheng has increased its R&D investment, with over 8% of its budget allocated to research in the first half of 2025, resulting in the approval of key products and multiple patent applications [3]. - The company is focusing on high-end generic drugs, modified new drugs for specific populations, and original innovations in critical areas such as synthetic biology and gene therapy [3]. Group 3: Brand Modernization and Marketing Strategy - The "Three Fish" brand has been revitalized to resonate with younger consumers, incorporating cultural narratives and modern marketing strategies such as short online dramas to enhance brand visibility [4][6]. - Lisheng has developed a multi-channel marketing network, utilizing OTC, medical, and online platforms to reach diverse consumer groups effectively [6][7]. - The "Shoubi Mountain" brand is transitioning from a single product to a comprehensive series of antihypertensive medications, with plans to expand its product range significantly [7].