市场监管总局等两部门出台新规 压实网络交易平台责任 不得大数据“杀熟”

Core Viewpoint - The recent joint release of the "Network Transaction Platform Rule Supervision Management Measures" and "Live E-commerce Supervision Management Measures" by the State Administration for Market Regulation and the National Internet Information Office establishes regulatory guidelines for compliance in live e-commerce and online platforms, aiming to protect consumer rights and enhance regulatory mechanisms [1][2]. Group 1: Live E-commerce Supervision - The "Live E-commerce Supervision Management Measures" clarify the legal responsibilities of various stakeholders, including platform operators, live room operators, and marketing personnel, across three phases: pre-operation, during operation, and post-operation [2]. - Flow control is now included in the regulatory framework, requiring platform operators to take timely actions against violations reported by regulatory authorities, such as warning, limiting functions, or even closing accounts [2]. - The measures mandate that AI-generated content, such as digital human hosts, must be clearly labeled to prevent the spread of false information, ensuring consumer awareness [2]. Group 2: Network Transaction Platform Rules - The "Network Transaction Platform Rule Supervision Management Measures" prohibit platforms from unreasonably restricting the autonomous operations of platform operators or imposing unreasonable fees and penalties [3]. - Platforms are required to publicly disclose rules clearly and prominently, with a minimum notice period of seven days for general rule changes and fifteen days for significant changes [3]. - The measures emphasize the need for platforms to inform operators and consumers of any negative management actions, including penalties, and to provide channels for appeals [3]. Group 3: Future Directions - The National Internet Information Office plans to collaborate with the State Administration for Market Regulation to ensure that online platforms eliminate unfair and unreasonable rules related to information and data security, thereby promoting a healthy development of the platform economy [4].