智通财经网·2026-01-06 03:53Core Viewpoint - 中升控股 (00881) is experiencing a stock price increase of over 4% following BMW China's announcement of price adjustments for its main models starting January 1, 2026, which could benefit dealers like 中升控股 [1] Group 1: Price Adjustments - BMW China will adjust the suggested retail prices of 31 key models, with 24 models seeing reductions of over 10% and 5 models over 20%, with some models having price cuts exceeding 300,000 RMB [1] - The price adjustments are expected to lower the cost of goods for dealers, potentially increasing their gross margins on new car sales [1] Group 2: Impact on Dealers - Morgan Stanley believes that 中升控股 and other dealers will benefit slightly from the price reductions, although future rebates from manufacturers may decrease as they are determined by the manufacturers [1] - The new vehicle trade-in subsidies will be linked to vehicle prices, with subsidies for cars priced below 150,000 RMB decreasing year-on-year, while vehicles priced between 150,000 and 200,000 RMB will benefit the most from the discounts [1] Group 3: Market Preferences - Morgan Stanley prefers companies that offer high-end vehicle brands, which is favorable for 中升控股 as it acts as an agent for high-end brands [1]