PwC expands crypto services as stablecoins move into corporate finance

Core Insights - Regulatory clarity is shifting the landscape for blockchain technology, moving it from IT teams to CFO control frameworks and capital allocation decisions [1][3] - PwC is expanding its digital asset business in response to clearer U.S. regulations, indicating a growing belief in the scalability of stablecoins and tokenized assets [2][3] - The passage of the GENIUS Act is seen as a significant catalyst for PwC's increased engagement in crypto-related work, providing a more defined regulatory framework [3][4] Regulatory Developments - New leadership at the U.S. Securities and Exchange Commission under Paul Atkins is prioritizing clearer rules for digital assets, reducing uncertainty for accounting firms [4] - Clearer rulemaking enables firms to develop consistent audit, compliance, and advisory frameworks applicable across clients [5] Business Expansion - PwC has expanded its range of crypto-related services, including accounting, cybersecurity, wallet governance, and regulatory advisory, in response to increased opportunities in the digital assets sector [6] - The firm reported global revenues of $56.9 billion for FY 2025, highlighting its capacity to scale services in areas with durable demand [6] - PwC is committed to being "hyper-engaged" in both audit and consulting, as more crypto-related opportunities arise with growing institutional confidence in the regulatory environment [7]