沈阳旅游唱响“青春变奏曲”

Core Insights - The tourism market in Shenyang is undergoing a significant transformation, with the younger generation, particularly the Z generation, becoming the main driving force behind its development [3][5][8] Group 1: Demographic Shift - During the 2026 New Year's holiday, approximately 52% of tourists in Shenyang were aged 21 to 30, while those under 20 accounted for about 10% [4] - The proportion of travelers from families led by individuals born in the 1980s and 1990s was notably high, with 35% and 31% respectively, while those from the post-2000 generation made up over 15% [4] - The average travel duration for 90s and 00s tourists in Shenyang was 2.5 days and 2.3 days respectively during the New Year holiday [4] Group 2: Consumer Behavior - The younger generation seeks personalized, differentiated, and experiential consumption, preferring in-depth cultural and culinary experiences over superficial tourism [5][6] - The rise of the younger demographic in tourism is supported by national policies aimed at boosting consumption, which include improving the tourism environment and offering discounts [5][6] Group 3: Policy and Events - The "Nine-Nine Consumption Season" and international ice and snow economic cooperation events in Liaoning have revitalized the tourism market in Shenyang, offering diverse activities that cater to young consumers [6] - Various themed consumption activities have been launched throughout the winter, enhancing the appeal of Shenyang as a travel destination for younger tourists [6] Group 4: Innovative Offerings - The tourism industry in Shenyang is adapting to the preferences of younger travelers by introducing new products and services, including immersive experiences and themed events [7][8] - High-end hotels and full-service resorts are becoming the preferred choices for young couples and families, who are willing to pay for quality service and comfortable accommodations [8] Group 5: Future Outlook - The continuous rise of the Z generation's purchasing power and diverse travel needs is expected to create broader development opportunities for Shenyang's tourism market [8] - The ongoing implementation of consumption-boosting policies and local特色活动 will lead to a more diversified and personalized tourism landscape in Shenyang [8]