Ford, GM Chase Tesla For US EV Crown: 2026 Outlook Signals New Battleground

Core Insights - The U.S. electric vehicle (EV) market saw record deliveries in the third quarter of 2025, with over 1.3 million EVs sold in 2024, marking a 7.3% year-over-year growth [3][10] - General Motors (GM) and Ford are scaling back their EV efforts due to a significant pullback in demand and the expiration of the federal EV tax credit [10][11][12] Sales Performance - The Chevrolet Equinox EV was the top-selling EV in the U.S. for 2025, with 57,195 units sold, reflecting a 100.7% increase year-over-year [9] - Other notable models include the Mustang Mach-E with 51,620 units sold (-0.2%), Hyundai IONIQ 5 with 47,039 units (+6.0%), and Honda Prologue with 39,194 units (+18.7%) [9] - Ford's F-150 Lightning saw a decline in sales, with 27,307 units sold (-18.5%), while the Chevy Blazer EV and Cadillac Lyriq also experienced sales drops [9][10] Market Dynamics - The top-selling EV models list for 2025 includes multiple models from GM, which ranked first, sixth, and eighth, while Ford ranked second and fifth [5][6] - Tesla's Model Y and Model 3 were the best-selling EVs in 2024, with reported sales of 372,613 and 189,903 units, respectively [6][7] - The future of the EV market may shift significantly in 2026, with potential dominance from pure-play EV companies like Tesla, Rivian, and Lucid, as well as foreign automakers [10][13] Strategic Shifts - GM announced the end of production for the BrightDrop fleet EV van and incurred a $1.6 billion charge related to its EV initiatives [11] - Ford plans to focus on traditional vehicles and hybrids, discontinuing the F-150 Lightning EV and outlining a total charge of $19.5 billion related to its EV strategy [12]