Roku's $3 streaming service Howdy will be coming to other platforms, CEO says

Core Insights - Roku's new streaming channel, Howdy, aims to fill a gap in the market for low-cost, ad-free streaming services as competitors increase prices and ad loads [1][2] - Howdy, launched at $2.99 per month, is positioned to attract consumers seeking affordable streaming options [1] - Roku plans to expand Howdy beyond its platform, indicating potential availability on mobile apps and the web [2] Company Strategy - Roku's strategy involves addressing the growing demand for affordable streaming services amidst rising costs from competitors [2] - The company intends to distribute Howdy widely, suggesting a future where it could be accessible on various devices [2] - Although specific subscriber numbers were not disclosed, the CEO expressed confidence in Howdy's potential to become a significant player in the streaming market [2]