Roku's $3 streaming service Howdy will be coming to other platforms, CEO says

At CES 2026, Anthony Wood, Roku’s founder, chairman, and CEO, offered a hint about the future of the company’s newest streaming channel, Howdy, and its ambition to become a broader competitor in the market. Launched last August, the $2.99 per month streaming service offers ad-free access to library content, at a time when rival streamers are raising their prices.“The opportunity for Howdy was — if you just look at what’s going on in the streaming world with streaming services, they’re getting more expensive ...