两部门发布新规加强平台监管 剑指“大数据杀熟”与直播乱象

Core Viewpoint - The newly released regulations by the State Administration for Market Regulation and the National Internet Information Office aim to address issues such as "refund only" and "lowest price across the network," as well as problems related to counterfeit goods and false marketing in live e-commerce [1][2]. Group 1: Platform Rules Supervision Management Measures - The "Platform Rules Supervision Management Measures" clarify the responsibilities and obligations of platform enterprises, focusing on enhancing governance transparency and fairness [1][2]. - New requirements include publicizing rule formulation and modification, soliciting opinions, and setting transitional periods to ensure the participation and right to know for merchants and consumers [1][2]. - The measures prohibit platforms from unreasonably restricting merchants' autonomy, charging unreasonable fees, imposing illegal fines, and diminishing member rights [1]. Group 2: Live E-commerce Supervision Management Measures - The "Live E-commerce Supervision Management Measures" specify the legal responsibilities of various parties involved in live e-commerce, including platform operators and live stream hosts, and establish a comprehensive responsibility system [2]. - The regulations introduce innovative supervisory tools, including flow control, and mandate platforms to take timely actions against reported violations, such as warning, limiting functions, and closing accounts [2]. - The measures also require the identification of AI-generated content in live e-commerce activities to prevent the spread of false information [2]. Group 3: Future Directions - The new regulations will serve as a catalyst for further addressing issues in live e-commerce, focusing on false advertising and AI impersonation of public figures [3]. - There will be an emphasis on strengthening content review responsibilities for platforms and strictly penalizing those that fail to fulfill their responsibilities [3]. - The initiative aims to enhance the legal literacy and professional ethics of industry personnel, promoting a healthy and orderly development of live e-commerce [3].