完善平台规则和直播电商监管

Core Viewpoint - The new regulations introduced by the State Administration for Market Regulation and the National Internet Information Office aim to enhance the supervision of online trading platforms and live e-commerce, focusing on platform responsibilities and consumer protection. Group 1: Regulation of Live E-commerce - The "Live E-commerce Supervision Management Measures" strengthen regulatory tools by including traffic control and AI-generated content, such as digital human anchors, to prevent the misuse of technology for spreading false information [1] - Live e-commerce platforms are required to take immediate action against violations reported by regulatory authorities, including warnings, limiting functions, and account closures [2] - The measures also mandate that AI-generated images and videos used in live e-commerce must be clearly labeled and continuously disclosed to consumers [2] Group 2: Protection of Platform Operators and Consumers - The "Network Trading Platform Rules Supervision Management Measures" focus on protecting the rights of all parties involved, prohibiting unreasonable restrictions on platform operators and unfair fees [3] - Specific illegal practices such as "only refunds," "forced choices," and "big data killing familiarity" are explicitly detailed to ensure fair treatment of consumers and operators [3] - The regulations enhance the transparency and public accessibility of platform rules, requiring platforms to clearly display rules and provide reasons for negative actions taken against operators [4] Group 3: Responsibilities of Platforms - Platforms are designated as key players in the live e-commerce ecosystem, with responsibilities outlined in various laws and regulations [4] - The regulations require platforms to continuously publicize their rules, ensuring clarity and ease of understanding for both operators and consumers [4] - Platforms must inform consumers of any changes to membership services and provide channels for appeals regarding penalties or damages [4]