“航空+文旅”激活昆明冬季旅游市场

Group 1 - The core idea of the news is the collaboration between Kunming Changshui International Airport and Wuhua District to promote the "Aviation + Cultural Tourism" integration through the "Gull Dance at Cui Lake · Ginkgo Festival" event, aimed at enhancing winter aviation tourism consumption potential [1][2] - The event features special fare discounts on flights originating from Kunming, effectively reducing travel costs and stimulating travel intentions during the off-peak season [1] - An online "Flying Challenge" activity is launched by the airport, allowing travelers to earn rewards through flight points, enhancing brand marketing with local characteristics [1] Group 2 - This collaboration represents an innovative approach to deepen the integration of "Aviation + Cultural Tourism," connecting the airport's transportation hub function with the rich historical and ecological resources of Wuhua District [2] - The festival's popularity is expected to broaden the aviation customer base and promote a mutually beneficial development between aviation and tourism [2] - Future plans include continued government-enterprise cooperation to explore more innovative models of "Aviation + Cultural Tourism" and "Aviation + Consumption," enhancing the travel experience and positioning Yunnan as a renowned tourist destination [2]