竖屏带来就业新机遇 微短剧产业成为人才“蓄水池”

Core Insights - The micro-short drama industry is projected to contribute over 2.03 million jobs to the national employment market by 2025, driven by its rapid growth and appeal as a new cultural product [1][4][6] Group 1: Industry Growth and Employment Impact - The micro-short drama market has grown nearly 100 times from 2020 to 2025, with over 100,200 related companies and approximately 40,000 new vertical screen dramas expected to launch by 2025 [4][5] - The monthly production of micro-short dramas has stabilized at over 3,000 episodes, creating significant demand for personnel in production teams, which typically consist of 60-90 members [5][6] - The industry is expected to directly create around 690,000 jobs, with each direct job generating approximately 1.95 indirect employment opportunities, leading to a total of 2.03 million jobs [6][7] Group 2: Regional Economic Development - The micro-short drama industry is fostering economic growth in various regions, with cities like Hengdian, Zhengzhou, and Xi'an leveraging their unique resources to enhance production capabilities and attract talent [6][7] - The industry is revitalizing local economies by activating idle resources and boosting related sectors such as tourism, dining, and e-commerce [7][8] Group 3: Evolution of Business Models and Talent Development - The business model of micro-short dramas is shifting from a "pay-per-view" approach to a "free content with ad revenue" model, necessitating higher quality content and a focus on user engagement [8][9] - The industry is cultivating a new workforce skilled in internet dissemination, rapid iteration, and collaboration, preparing for future cultural industry developments [9]