“网红第一大楼”为何冷清了？ 杭州直播电商产业在重构中新生

Core Viewpoint - The decline in rental prices and the reduction of tenants in the Regin International Center in Hangzhou, a symbol of the live-streaming economy, does not indicate the retreat of the live-streaming e-commerce industry but rather a transition from rapid growth to refined operations [1][3]. Industry Transition - The live-streaming e-commerce industry is moving from a phase of "barbaric growth" to a stage of "mature differentiation," driven by increased competition, stricter regulations, and the need for professionalization [3][4]. - The industry is experiencing a shift from a focus on traffic acquisition to refined operations, emphasizing efficiency and sustainability [5][6]. Market Dynamics - The rental prices in the Regin International Center have decreased by 500 to 1000 yuan per month, reflecting normal market adjustments rather than a decline in the industry [2][3]. - The number of businesses related to live-streaming in the Regin International Center has decreased, with only 25% of the tenants being involved in live-streaming-related activities [2]. Growth Projections - The live-streaming e-commerce market in China is projected to reach a transaction scale of 5.33 trillion yuan in 2024, with a year-on-year growth of 8.31%, and is expected to increase to 5.6 trillion yuan in 2025 [4]. Technological Advancements - The integration of AI and new technologies is becoming crucial in various aspects of the live-streaming e-commerce industry, including product selection, efficiency optimization, and content creation [5][6]. - Companies are investing heavily in technology to enhance operational efficiency, with some institutions developing comprehensive live-streaming service platforms [6]. Competitive Landscape - Hangzhou remains a vital hub for live-streaming e-commerce, housing the largest number of MCN institutions and live-streaming practitioners in China, which contributes to its unmatched industry concentration [7][8]. - The city has a complete ecosystem for live-streaming e-commerce, including upstream supply chains, midstream live-streaming institutions, and downstream e-commerce platforms [9]. Talent and Resource Availability - The availability of abundant resources and skilled personnel in Hangzhou continues to attract live-streaming e-commerce professionals, reinforcing the city's position as a leading center for the industry [7][8].