Group 1 - The core message of the news is the launch of the new generation SU7 by Xiaomi, which will see a price increase due to rising costs and enhanced configurations [1][9] - Xiaomi's founder Lei Jun addressed concerns about the marketing strategies, emphasizing the importance of accurate communication and expressing discomfort with the term "marketing" being used negatively [1][4] - The new generation SU7 is expected to feature significant improvements, including enhanced safety, advanced intelligent driving systems, and a luxurious design, with pre-orders starting in January and deliveries expected in April [1][9] Group 2 - Lei Jun mentioned that he personally writes most of his social media posts, often during busy schedules, which may lead to misunderstandings about his online presence [2] - Xiaomi's public relations team has faced challenges recently, and Lei Jun acknowledged their efforts to improve following a negative incident involving KOLs, expressing hope for a second chance [4] - The SU7 has achieved significant sales success, with over 360,000 units delivered in just 21 months, making it one of the best-selling cars in its price range [8]
雷军全面回应“营销大师”标签:现在听到营销两个字都有点恶心
Mei Ri Jing Ji Xin Wen·2026-01-07 22:51