Mei Ri Shang Bao·2026-01-07 23:00Core Viewpoint - The automotive market is experiencing intensified competition as luxury brands initiate significant price reductions and promotional strategies to boost sales in 2026, with a focus on both traditional luxury and new energy vehicles [1][2]. Group 1: Traditional Luxury Brands - BMW has announced price cuts on 31 models, with reductions reaching up to 301,000 yuan, including a 20% drop on five models and a 24% drop on the iX1 eDrive25L [2][3]. - Cadillac is employing a "limited-time fixed price" strategy, offering discounts on models such as the CT5 and XT4, with reductions of up to 83,000 yuan [3]. - Other luxury brands like Volvo and Volkswagen are also participating in aggressive pricing strategies, with Volvo offering tax subsidies and Volkswagen providing significant price cuts on the Magotan [3]. Group 2: New Energy Vehicle Strategies - Tesla is focusing on financial incentives, offering low down payments and interest-free financing options for its Model 3 and Model Y, enhancing affordability for consumers [4]. - New energy brands like Xiaomi and NIO are enhancing customer loyalty through value-added packages, including financing options and additional features for their vehicles [4]. - Traditional domestic brands are also increasing their promotional efforts, with Chery and Wuling providing substantial subsidies and tax benefits to attract buyers [4].