【渭南】2025年消费品以旧换新拉动消费36.9亿元

Core Insights - The core strategy of Weinan City for 2025 is to implement a "trade-in" policy for consumer goods to stimulate consumption, projected to generate an additional 3.69 billion yuan in consumer spending [1][2] Group 1: Policy Implementation - The "trade-in" policy targets key sectors such as automobiles, home appliances, and digital products, providing direct subsidies to enhance market activity [1] - The Weinan City Commerce Bureau is focused on optimizing the application process and ensuring effective policy execution, allowing consumers to benefit from discounts while helping businesses increase sales [1] Group 2: Market Performance - From January to November 2025, the retail sales of consumer goods in Weinan increased by 7.3% year-on-year, which is 2.8 percentage points higher than at the beginning of the year [1] - The total retail sales of social consumer goods grew by 5.8% year-on-year in the first three quarters, indicating sustained resilience in the consumption market [1] Group 3: Future Plans - Weinan City plans to further adjust and optimize the scope and standards of the trade-in subsidies to maximize policy effectiveness [1] - The city aims to integrate the trade-in policy with e-commerce promotions, production and sales connections, and cultural tourism to expand consumption growth opportunities [2]