Nasdaq Stock Keeps Rising - Is It Worth Buying NDAQ Now?

Core Viewpoint - Nasdaq, Inc. (NDAQ) stock has increased by over 16.4% in the last two months and is up 2.6% this year, leading to speculation about its investment potential ahead of upcoming results expected on January 30 [1][3] Price Performance - NDAQ is currently trading at $99.69, which is a 16.4% increase from its recent low of $85.56 on November 5 [3] - Analysts have raised their average price targets for NDAQ, with the current average target at $104.20, up from $101.89 previously [4] Analyst Expectations - The mean analyst survey price target has increased from $104.50 to $107.00, while another source reports an average target of $108.72 from 12 analysts [4] - Analysts expect an average upside of around 7% from the current price, with a target of $106.64 [4] Investment Strategy - There is speculation that analysts may be waiting for the upcoming results before making further investment decisions [5] - A suggested strategy for investors is to sell short out-of-the-money put options to potentially lower the buy-in price while generating income [5] Options Trading - NDAQ options are available monthly, with the upcoming January 16, 2026 expiration showing a $0.28 midpoint premium for the $95.00 strike price put option [6] - This option could yield a 10-day return of 0.295%, translating to a one-month yield of 0.88% if repeated [7] - For the February 20, 2026 expiration, the same put option has a midpoint premium of $1.18, representing an income yield of 1.24% for a $9,500 investment over 45 days [7]