匠心非遗传辽韵 古艺今潮焕新生

Core Viewpoint - The integration of intangible cultural heritage (ICH) with tourism in Liaoning has become a new trend, enhancing cultural experiences for visitors while providing economic benefits to heritage practitioners [2][3][6]. Group 1: Promotion of ICH through Tourism - Liaoning has effectively combined ICH protection and tourism development, leading to a deeper and broader integration of these two sectors [2]. - The success of the Shenyang Li's Sugar Figurine technique, showcased at various events, exemplifies how ICH can thrive in tourism settings, achieving record sales [2][3]. - The introduction of 18 ICH-themed tourism routes by the Liaoning Provincial Department of Culture and Tourism aims to enhance visitor engagement with traditional crafts and local customs [2]. Group 2: Innovative Development and Training - Liaoning promotes creative transformation and innovative development in ICH, providing systematic training and workshops for heritage practitioners [4]. - Recent workshops have enabled ICH practitioners to learn modern design and marketing strategies, facilitating the transition from traditional crafts to marketable products [4][5]. - Innovations such as the "non-melting sugar figurine" technology have emerged from these training sessions, addressing industry challenges and expanding market reach [5]. Group 3: Enhanced Visibility and Global Reach - The branding and promotion of Liaoning's ICH have elevated its status from a regional cultural identifier to a prominent provincial and national cultural symbol [6]. - International interest in ICH products, such as sugar figurines, has been noted, with foreign buyers seeking collaboration opportunities [6][7]. - Visitors play a crucial role in promoting ICH through immersive experiences, leading to positive word-of-mouth and broader awareness of Liaoning's cultural heritage [6][7]. Group 4: Future Directions and Sustainability - Liaoning plans to continue enhancing the integration of ICH with tourism, education, and technology, aiming to create impactful ICH brands and develop IP products [7]. - The expansion of experiential spaces and thematic classes is anticipated to further engage the public and promote sustainable development of ICH [7]. - The role of heritage practitioners is evolving into that of cultural ambassadors, sharing the stories and memories of Liaoning with a global audience [7].