嘉兴一对母女勇闯糕团世界

Core Viewpoint - The article highlights the entrepreneurial journey of a mother-daughter duo in Jiaxing, who have successfully revived and innovated traditional rice cake making, transforming it into a thriving business that combines cultural heritage with modern creativity [5][10]. Group 1: Business Development - The mother, Fang Qinping, has a background in food and beverage, having previously operated a wonton shop and worked as a regional promoter for snack brands, which led her to explore traditional rice cake making as a unique business opportunity [7]. - The duo operates a small shop and has expanded their business to include a larger venue, "Gao Gao Xing Xing," where they offer various rice cake-making experiences and custom products, attracting a diverse clientele [9]. - Their annual sales have reached over one million yuan, showcasing the commercial viability of their traditional craft [10]. Group 2: Cultural Heritage and Innovation - The rice cakes they produce are rooted in local traditions, with the South Lake lily rice cake being a significant cultural dish that has been passed down through generations [9]. - The duo emphasizes the importance of using natural ingredients for coloring and flavoring, aligning with modern health trends while preserving traditional techniques [8]. - They have successfully applied for intangible cultural heritage status for the South Lake lily rice cake, ensuring the preservation and recognition of this culinary art [10]. Group 3: Community Engagement - The business has become a community hub, offering workshops and classes that engage families and young people, fostering a sense of connection to local traditions [6][9]. - The daughter, Zhang Shuwen, returned from studying abroad to help expand the family business, indicating a generational shift in the approach to traditional crafts, blending youthful creativity with established practices [9]. - Their efforts have garnered attention at local events, such as the Zhejiang Agricultural Expo, highlighting the growing interest in traditional foods and crafts [9].