Ford enters race to offer eyes-off driving tech, starting with $30,000 EV in 2028

Core Viewpoint - Ford Motor plans to introduce eyes-off driving technology on a $30,000 all-electric vehicle by 2028, aiming to compete with Tesla, General Motors, and Rivian in the autonomous vehicle market [1][2]. Group 1: Technology Strategy - Ford's approach involves launching the new eyes-off driving system on a mainstream electric vehicle rather than a high-end model, which is a departure from typical industry practices [2]. - The eyes-off system is categorized as "Level 3 driving automation" and will utilize an array of sensors and in-house software to reduce costs compared to competitors [13]. - The first vehicle featuring this technology will be built on Ford's upcoming "Universal EV platform," which is designed to support various vehicle types [4]. Group 2: Investment and Development - Ford has committed to investing approximately $5 billion in U.S. plants for the production of vehicles and batteries related to this new technology [9]. - The company has faced challenges in its EV strategy, leading to significant financial losses, but has recently shifted focus to smaller, more affordable electric models [8][9]. - Ford anticipates recording about $19.5 billion in special items through 2027 related to restructuring and adjustments in EV investments [12]. Group 3: AI and Software Integration - Ford plans to launch a new AI assistant in early 2026, which will be integrated into its vehicles starting in 2027, offering unique capabilities tailored to each vehicle [15]. - The AI assistant will enhance customer experience by providing functionalities such as assessing towing capabilities and cargo space [16]. - An updated in-house software architecture, termed the "integrated digital platform," will debut with the Universal EV platform, aiming for a more unified and reliable vehicle experience [17].