2025年我国动画电影票房突破250亿元，市场占比近五成——国产动画电影迎来新机遇

Core Insights - In 2025, domestic animated films achieved remarkable success, with four out of the top ten films being animated, three of which were domestically produced, and total box office revenue for animated films exceeding 250 billion yuan, accounting for nearly 50% of the market [1][2] Group 1: Market Performance - The total box office revenue for the Chinese film market in 2025 reached 518.32 billion yuan, driven significantly by "Nezha 2," which alone contributed 159.49 billion yuan globally, making it the highest-grossing animated film in history and the first Asian film to enter the global top ten [1][2] - The audience's acceptance of animated films has increased significantly, with the market share of animated films rising from approximately 10% (2011-2018) to nearly 50% in 2025 [2] Group 2: Audience Demographics - The primary audience for animated films is now the post-95 and post-00 generations, who have grown up with animated content and show a higher acceptance of these films compared to older generations [3] Group 3: IP Development - Most animated films released in 2025 were based on existing intellectual properties (IPs), such as sequels and adaptations from popular series, which enhance market performance and audience engagement [3][5] - The development of IPs allows for multi-dimensional marketing strategies, including merchandise and collaborative promotions, which further boost box office performance and audience loyalty [3] Group 4: Quality and Content Diversity - The quality of domestic animated films has improved significantly, with diverse content ranging from adaptations of traditional Chinese mythology to contemporary themes, making them mainstream in the domestic market [4][5] - The production quality of Chinese animated films has reached international standards, contributing to their growing popularity among audiences [5] Group 5: Future Challenges and Opportunities - To sustain growth in the animated film market, there is a need for more mid-tier films to attract audiences, alongside the blockbuster hits [6] - The success of foreign animated films in China highlights the market's capacity for diverse content, prompting domestic filmmakers to focus on telling compelling Chinese stories that resonate globally [6]