公募基金改革送“新年礼包”

Core Viewpoint - The implementation of the "Regulations on the Management of Sales Expenses for Publicly Raised Securities Investment Funds" will take effect on January 1, 2026, marking a significant step in the reform of public fund fee structures, aimed at reducing investor costs and enhancing the quality of the public fund industry [1] Group 1: Fee Reduction Measures - The sales fee reform will lead to an overall reduction of 34% in sales expenses across the industry, saving investors approximately 30 billion yuan annually [2] - Specific examples include a reduction in sales service fees for money market funds from 25 yuan to 15 yuan for a 10,000 yuan investment, and a decrease in subscription fees for actively managed equity funds from 150 yuan to 80 yuan for the same investment amount [2] Group 2: Focus Areas for Resource Allocation - The regulations will guide industry resources towards two key areas: enhancing services for individual investors and promoting equity investments [2] - The cap on customer maintenance fees for individual investors will not exceed 50% of management fees, incentivizing sales institutions to improve service experiences for individual investors [2] Group 3: Mechanism Innovations - The design of the regulations includes innovative mechanisms such as waiving sales service fees for non-money market funds held for over one year, encouraging long-term holding by clients [2] - Differentiated arrangements for customer maintenance fees will guide institutions to focus on equity fund allocations, enhancing the competitiveness of equity funds [2] Group 4: Impact on the Industry - The fee reform is expected to drive profound changes within the industry, shifting the focus of fund managers towards investment management capabilities, product innovation, and customer service [4] - Fund companies will need to rely less on traditional channel-driven models and instead focus on long-term performance, robust risk control, and meeting customer needs to gain market share [4]