文化新观察·年度文化亮点|中国网络文艺“破界向新”

Core Insights - The article highlights the booming development of Chinese online literature and arts, driven by the internet, which is evolving through cross-border integration and cultural innovation to meet diverse public spiritual needs [1][2]. Group 1: Cross-Border Integration - Cross-border integration is a prominent feature of online literature and arts, with trends of fusion becoming more evident across various dimensions by 2025 [2]. - Ordinary people are not only the subjects of stories but also the creators, sharing their life experiences through literature and art [3][4]. - The traditional boundaries between authors and audiences are being broken, leading to a shift from "writing for the public" to "the public writing" [5]. Group 2: Content Quality and Development - The success of the micro-drama "Home and Away 2" demonstrates the importance of quality content, achieving over 1 billion views within three days of its release [10]. - The production cycle for "Home and Away 2" was extended to 30 days to ensure depth in character portrayal, contrasting with the industry's typical 7 to 10-day production timeline [10]. - The focus on storytelling and deep values is essential for the competitive edge of online literature and arts, moving away from mere pursuit of traffic [12][13]. Group 3: Technological Empowerment - New technologies such as AI, ultra-high definition, and the metaverse are significantly transforming the entire process of artistic creation and dissemination, enhancing cultural experiences [15]. - By June 2025, the user base for generative AI in China reached 515 million, with 33% of users employing it for generating images and videos [17]. - Generative AI is lowering the barriers to creative expression, allowing ordinary users to produce professional-level works [18][19]. Group 4: Immersive Experiences - Advances in VR and AR technologies are facilitating immersive interactions in online literature and arts, providing new experiences that transcend traditional formats [20]. - The opening of the Beijing 798 Super Dimension VR Cinema showcases how technology can enhance storytelling and cultural experiences, attracting significant public interest [21].